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The Stories
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Long After
I Unpack


What to Buy in Marrakech, Morocco
Marrakech is not a casual shopping destination. It is a full sensory experience, and knowing what to buy makes all the difference. From handwoven rugs and cooking tagines to lanterns, tea sets, and leather goods, this guide breaks down exactly what is worth bringing home, what to skip, and how to shop the souks like you know what you are doing.

Jennifer Borgkvist
Aug 166 min read


What to Wear in Morocco: Stylish, Practical Outfits for Marrakech, the Souks, & Desert Camps + What I Actually Wore
Once you know what to pack, the next step is knowing how to move through Morocco with more confidence.
Where to stay. What to book ahead. How to pace Marrakech. What to expect in the souks. How to think about desert camp logistics. What to carry with you. How to approach restaurants, shopping, tipping, and the details that can make the trip feel exciting instead of overwhelming.
The Morocco Family Travel Planner is designed to help you plan the trip with fewer question

Jennifer Borgkvist
May 2812 min read


Coming soon...Morocco Travel Essentials: What to Pack for a Polished, Practical Trip
Wondering what to pack for Morocco? This polished Morocco travel essentials guide covers clothing, shoes, bags, sun protection, beauty, and travel organization for a smoother trip.

Jennifer Borgkvist
May 273 min read


Why Morocco is a Great Family Travel Destination
Morocco is one of the most memorable family destinations we have experienced, with warm hospitality, desert camps, waterfalls, souks, food, and a beautiful sense of adventure.

Jennifer Borgkvist
May 156 min read


Coming soon...Shop the Morocco Family Travel Edit
Shop the Morocco Family Edit...Morocco calls for pieces that are breathable, polished, and practical: loose dresses, linen pants, comfortable sandals, crossbody bags, sun hats, scarves, travel pouches, and day-trip essentials that make long outings feel easier.

Jennifer Borgkvist
May 151 min read


Coming soon...Older Kids and Tween Travel Essentials
A curated edit of older kids and tween travel essentials, including headphones, journals, card games, chargers, organizers, snacks, and activities that feel age-appropriate.

Jennifer Borgkvist
May 141 min read


Coming soon...Pack by Destination: Stylish Travel Essentials for Italy, Croatia, Morocco, Greece, and More
A curated destination-packing hub for trips that need a little extra strategy, from Italy walking shoes and Capri beach club pieces to Morocco market-day staples and Croatia ferry bags.

Jennifer Borgkvist
May 131 min read


Coming soon...Shoes That Can Handle the Itinerary (aka Stylish Travel Shoes)
A polished edit of stylish travel shoes that can handle long walking days, cobblestones, airport connections, and dinner after. Chic, comfortable pairs that earn their place in your suitcase.

Jennifer Borgkvist
May 131 min read


Coming Soon...What to Wear in Morocco: Stylish and Respectful Morocco Packing Guide
Wondering what to wear in Morocco? Shop stylish, respectful, and practical pieces for Marrakech, souks, desert camps, and warm-weather travel.

Jennifer Borgkvist
May 131 min read


Tipping in Morocco: What to Expect (and What Actually Matters)
Tipping in Morocco isn’t about percentages—it’s about small, thoughtful gestures. From restaurants and riads to taxis and guides, this guide breaks down exactly what to tip (and when) so you can move through Morocco with confidence, respect the culture, and avoid overpaying like a tourist.

Jennifer Borgkvist
Mar 275 min read


What to Eat in Marrakech: The Street Food Worth the Wait
The best food in Marrakech isn’t found on a menu—it’s in the crowded stalls of Jemaa el-Fna. From griddle-cooked sandwiches worth waiting for to fresh pastries and juices, this guide shares exactly what to eat, what to skip, and how to experience Marrakech street food like you know what you’re doing.

Jennifer Borgkvist
Mar 275 min read
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